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Gates has grown into a full service market research agency offering specializations in qualitative as well as in quantitative research.
Mystery shopping, desk research and expert interviews, observation, psychological methods of promoting individual and group expression, neurolinguistic programming, multidimensional, multivariate and other metric analyses and various mapping techniques are used, depending on how much they can contribute to the efficiency of the research.
Quality standards: Gates Marketing Research & Consultancy respects the code of ethics of Esomar. Gates is member of ESOMAR.
Individual interviews or group discussions Observations and accompanied shopping . Strategic research:
. Opinion leaders barometer for an important manufacturer, ... . Corporate reputation barometer, ... . Brand positioning research for a leading dairy products company, for touristic regions, for cigarettes,...
. New product concept for dairy products, cosmetics, children,...
. Concept test for chocolate products, canned fruits, telephone services, new transport service, on-line services,...
. Social acceptability on smoking,.... . New product development for pharmaceuticals, ... . On-line services development, ... . Image and awareness survey for leading insurance company . Usage and Attitudes for a foreign Tourism Office, pharmaceutical company, burotics provider,...
. Pre (post)-advertising test for a car manufacturer, for candy bars, for an anti-smoking product, for sports events, for a motorbike manufacturer, for all food products, for a telephone provider,...
. Pack test for jam, water, dairy products,...
. Problem detection surveys for cleaning services, medical services, ...
. Advertising development research for candy bars, chips, cars, smoking materials, banking,...
. Website optimization
. Mystery shopping:
. Evaluation of points of sale for chains of supermarkets, car centers, do-it-yourself stores, restaurants, car dealers, banks....
. Hall tests: . Computer-aided concept test for baby products, cosmetics . Computer-aided cigarettes pricing test . Product tests for foods, services, ... . Pack test for video cassettes, for a newly introduced toothpaste, ...
. Face-to-face interviews: . Brand monitoring for cigarettes, ... . Habits and attitudes of immigrants . Placement concept product test for cigarettes, cheese, ... . Youth barometer on attitudes and leisure . Tracking surveys on consumer satisfaction . Beverages tracking survey since 10 years for one of the leading worldwide beverage manufacturers . Consumer barometer in the press sector, ... . Image survey for major Belgian shopping center . Website development for portal, car dealer, bank,... . Buying attitude for media and communication materials,...
. Customer satisfaction for one of the most luxurious hotel chains in France, .. . Problem detection for business-to-business . Usage and attitudes for pharmaceuticals, incontinence products,... . Image survey for major Belgian shopping center |
